The folks at the Wisconsin Milk Marketing Board are getting ready to roll out their latest brainchild to sell more Wisconsin cheese, and it’s actually pretty cool. The Wisconsin Grilled Cheese Academy is a “microsite” – touting the tastiest and most sublime gourmet grilled cheese sandwiches ever to grace a plate.
Easy to use and visually appealing, the site provides 30 recipes for some of the most innovative cheese sandwiches you’ve seen yet, ranging from classic and elegant to fun and weird. My favorites:
The Sergeant Pepper — pepper jack, cheddar, roasted cauliflower and caramelized onions. Yum.
The Lisa Marie — butterkase, peanut butter and bananas. Kudos for thinking outside the grilled cheese box.
The Appleton — cheddar, fresh apples and salted caramel sauce atop a slice of brioche. Double yum.
The site also has a “Tips” section, providing info that’s pretty useful when making a grilled cheese. For example, it’s almost always better to grate or shred your cheese when making a grilled sandwich. You’ll see a smoother, faster and more even melt. Also, it’s easier to grate cheese when it’s cold, so grate it right out of the fridge, and then let it sit out to room temperature before making your sandwich. It will melt better when it’s a bit warmer to begin with.
So all in all, a thumbs up from this grilled cheese lover. The only thing left to ask is who is the woman doing the voice overs? Let me know if you figure it out.
Jenna Fischer from “The Office”.
This is great! Last summer I referred to http://www.cheeseandburger.com all the time for ideas (winner? The Sheboygan). I'm looking forward to trying out some of these recipes.
If I were a dairy farmer and I saw my checkoff money being wasted on silly things like this I would be livid. Wisconsin is a industrial cheese state and whether people make toasted cheese sandwiches or not is not going to make a significant impact on the 2.3 billion pounds of cheese that need to be sold. I'm sure this was fun for the WMMB and its really cute but not effectual for the guys (and gals) paying for it. These people need to get a clue.